Trim Landscaping needed a strong digital presence to attract new customers and convert online visitors into paying clients. Their previous website lacked modern design, SEO optimization, and user-friendly booking tools — making it difficult to compete with local service providers. Additionally, there was no streamlined way to collect customer reviews or automate lead follow-up, which limited their growth and credibility.
I designed and developed a custom WordPress-based job board platform tailored to Collate Forms’ needs. The solution featured a streamlined job application management system, integrated employer profiles, and automated candidate tracking to simplify workflows. To enhance communication, I implemented Mollchimp integration for email newsletters, enabling automated updates to clients and candidates. The platform was built with a responsive design to ensure accessibility across devices, improving usability for both recruiters and applicants.
The new platform helped Trim Landscaping transform their online presence:
40% increase in customer inquiries within the first 30 days
Improved local SEO rankings, with several services appearing on the first page of Google
Reduced lead response time by integrating form submissions directly into HubSpot workflows
Boosted customer trust through the strategic use of live Google Reviews and testimonials
Overall, the website has positioned Trim Landscaping as a top-tier local provider, enabling them to convert more visitors into long-term clients.