Nifty Fifty Raffle – Charity Raffle Platform
Project Title: Nifty Fiffty Raffle Website
Client: Nifty Fifty
Overview and Challenge
The Nifty Fifty Club, a non-profit supporting the Boys & Girls Clubs of Greater Scottsdale, needed a compelling landing page to promote their Nifty Fifty 50/50 Raffle. The challenge was to design a visually engaging and user-friendly landing page that would drive ticket sales, communicate the charitable mission, and build trust with potential participants. The page needed to be accessible across devices, highlight the growing jackpot, and encourage visitors to take action while maintaining a clear focus on the cause.
Solution
I designed and developed a vibrant, responsive landing page for the Nifty Fifty Raffle that captures the excitement of the raffle while emphasizing its charitable impact. The page features a clean layout with a prominent call-to-action for ticket purchases, a real-time jackpot tracker to create urgency, and a dedicated section showcasing how proceeds benefit the Boys & Girls Clubs of Greater Scottsdale’s youth programs. I ensured mobile responsiveness to cater to users on all devices and used bold visuals paired with concise messaging to engage visitors. To build trust, I included a section highlighting the raffle’s transparency and compliance with regulations, along with a FAQ area for clarity. The landing page was also optimized for SEO to attract organic traffic from individuals searching for charitable raffles.
Tools Used
The Result
The Nifty Fifty Raffle landing page launched successfully, driving over 3,000 visitors in its first month and contributing to a 20% increase in ticket sales compared to previous campaigns. User feedback highlighted the page’s engaging design and ease of navigation, with 90% of visitors reporting a clear understanding of the raffle’s purpose and charitable impact. The SEO optimization led to a 15% increase in organic traffic, helping the Nifty Fifty Club reach a wider audience. The landing page has since become a key driver of the raffle’s success, supporting the club’s mission to fund youth programs.